Transforming Financial Confidence Through Design
2023
Year
Enterprise
Type
Product Development
Scope
About
Middletrust is a cutting‑edge platform designed to revolutionize online transactions and financial management, combining robust security with a user‑first interface to empower enterprise users worldwide.
Challenges
When Middletrust approached Quadplan, they weren’t just looking for a redesign—they needed a partner to help reshape how users perceive trust and value in high-stakes financial transactions. Their existing platform was functional but felt outdated, and wasn’t reflecting the premium, secure experience their audience expected.
Solution
We kicked off the project with a deep discovery sprint. Through collaborative workshops and interviews, we unearthed key pain points in the user journey and misalignments between the brand’s visual identity and user expectations. From there, we designed sleek, conversion-optimized UI flows using Figma, ensuring each component reinforced a sense of control and clarity. The front-end was rebuilt with Next.js and Tailwind CSS, incorporating motion design and intuitive micro-interactions to elevate usability.
Conclusion
Post-launch, the transformation was immediate: a 28% uptick in conversions and a 35% increase in user engagement. More importantly, Middletrust’s platform started being seen as a premium industry benchmark—one that felt as safe and smart as the transactions it facilitated.
Specializes in innovative product development strategies, creativity and data-driven insights to elevate your brand's online presence, and drive measurable growth.